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Innovative Marketing has run successful marketing campaigns in the worlds of insurance, mortgage, auto services, travel, debt consolidation
and more. Learn more about our featured campaign (below) to learn about the advantages of the IM process.
Innovative Marketing has completed a number of campaigns centered around term life insurance, all with
great success. With each effort catered specifically to the client at hand, a number of lead types have been delivered, from full
application requests to health-specific and premium-specific variations.
The Client: A number of leading national Life Insurance entities.
The Target: Each client and associated campaign had very specific goals, each requiring a significant amount of customization to
provide the perfect lead.
The Process: Innovative Marketing worked in close collaboration with the clients to create custom technology as needed to develop
and maintain real-time quoting engines, lead filtration processes, and real-time lead feeds.
The Tools: The in-house IM design and development department built an end-to-end solution to fit the client's needs. The solution
consisted of HTML and Image-based ad copy and specific email ads used in the campaign, integration with 3rd party quoting engines and a
real-time lead delivery process. Each campaign had customized lead filtration and screening technologies as well, to help provide the
highest quality leads in the industry. |
